To be seen or not to be: Narcissistic tendencies among bloggers

In recent time, bloggers became one of the most significant players on the on-line media field. The influence they have gained though their blogging and across other various media platforms is increasing. Some of them, the A-listers, are viewed as personas embodying and representing popular culture and worshipped as celebrities. The image that bloggers construct about themselves using their personal blogs and visual-posting possibilities of personal publication platforms (such as Facebook, Instagram or Twitter) is crucial for their presentation and helps them to perform as celebrities in front of those very media users and general public. Bloggers tend to shape their public image using specific blogging routines. The trend of visualized style of communication seems to be most important for bloggers to obtain the role they want to play. If we look closer, we can detect the narcissistic tendencies in their presentation style using such textual forms. I have decided to explore narcissism among bloggers and the usage style of certain media in connection to this phenomenon.